Turning search engines into your friend

Interesting example about how if a Google (or any other search engine) throws up negative information about you what are the options before you.

And this is true not just for job search but for any thing that people might need to check references. It becomes critical for Venture Capitalists as well as entrepreneurs approaching them. It is very critical for people in the advice business like auditors, lawyers and consultants.

Like it or not, the perception for a lot of people is formed by what they see and don't see about you on the internet. You might not even know who all check for you online. And what they see.