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Nov 12, 2006
Social Media and employment brand management
Well, I just returned from Delhi, where I delivered a talk to the HR team at Pepsico India's Snacks division, Frito Lay. The focus of the talk was how evolution of social media impacts an organization's employment.
Frito Lay India has started a blog too.
It helped as Abhijit Bhaduri who is the Head of HR, is also a blogger who used his blog to spread the word about his novel, about B School life.
If you'd like a copy of the presentation, send me an email at the address given in the right hand navigation pane.
Update: Well, at least the session ensured that one blog started. Welcome to the blogosphere, Charu !
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The presentation was awesome. It provided with lots of insights on employer brand. Media has been expanding so fast, one take away for me from Goutam's speech at Delhi - there are lots of avenues to build employer brand and blog is really a powerful way to build. It was a great validation for all of us. Krishna, HR South and East Region. 09840916666 - J.krishnakumar@intl.pepsico.com
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