The superstars of social media

Steve Rubel posts on the Social Media Power Players. As a friend told me after going through the list "There is so much of this new media that we are not aware of !"

I agree.

If these are the superstars of social media, then there must be a long tail within the long tail ! Seriously, I didn't know any of them before Steve's post, except for the BoingBoing folks !

I actually sense that the long tail is a fractal system, with millions of smaller long tails within the larger system, each mirroring the way audience splintering into smaller and smaller groups down to individual blogs with an audience of less than 10.